Why Bhimseni?
Not all camphor is the same. Most camphor sold in India today is synthetic, produced from turpentine, a petroleum by-product. It burns, but it isn't what our grandparents lit for aarti.
Bhimseni camphor is the traditional, natural form, steam-distilled from the wood of the camphor laurel tree. It is what pooja was performed with for centuries: cooling, cleansing, and completely free of chemical residue. When you burn it, it evaporates. Cleanly. Fully. No ash, no soot, no oily film.
This is the standard PURO 9 is built on. Every tablet we make is tested for adulterant-free purity and packed sealed at our Bhiwandi facility before it reaches your puja shelf.
We named the brand PURO 9 to remind ourselves. Nine parts pure, ten parts pure, entirely pure. Anything less isn't worth putting near a diya.